IZEA, Inc. provides social media sponsorships (SMS) that connect social media publishers, such as bloggers, tweeters, and mobile application users with advertisers. Platforms The company operates multiple marketplaces that include its premier platforms SocialSpark and SponsoredTweets, as well as its legacy platforms PayPerPost and InPostLinks. It also launched a new SMS platform called Staree and a display advertising network to use within its platforms called IZEAMedia.
The practice of SMS is when a company compensates a social media publisher to share sponsored content within their social network. SocialSpark is the company’s premier blog marketing platform. Through SocialSpark, the company provides targeting and detailed analytics to advertisers. The site allows advertisers to develop large lists of blogs based on various criteria, such as relevancy, traffic and demographic data.
SponsoredTweets is an online marketplace that allows consumers to connect directly with advertisers to engage in sponsored conversations through Twitter. Marketers pay for Twitter advertising campaigns on either a cost per tweet or cost per click basis. SponsoredTweets allows advertisers to hand-pick individual tweeters, including celebrities, to participate in Twitter advertising campaigns.
Staree users can earn money by sharing in a portion of the revenue earned by targeted display advertising placed on their Staree profile pages. PayPerPost and InPostLinks are online marketplaces designed to facilitate search engine optimization efforts and allow advertisers to connect directly with bloggers to develop relevant blog post content and place text link advertising within Customers and Markets The company has approximately 94,000 registered advertisers in approximately 135 different countries and territories, of which approximately 5,800 advertisers created an SMS opportunity during 2012. Advertisers that have used its services include brands, such as Coca-Cola, AT&T, Microsoft, Kraft, Kia, Unilever, Lenovo, Walmart, LG, Audi, Hilton, Walgreens, Hershey, and Sony.
Detail Link Visit to http://corp.izea.com/advertisers/advertiser-plans/
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